Mr. Taylor Train, BA, CIA, EPC

Taylor has over 20 years of international experience in organizing businesses and people development.  He has worked with individuals and a wide range of organizations including financial services, education, media, manufacturing and sales.  His focus is on developing and mentoring individuals and organizations to improve performance and their success. 

Taylor began his career with Manulife Financial and developed sales and marketing organizations in the Maritimes, Ontario, Manitoba and British Columbia.  He then was asked to work for Manulife’s U. K. division where he was Director of Agencies for branches in England Scotland and Wales.  He also led the development program for the university management recruiting system and training program.  Returning to Canada Taylor joined a new team which dramatically increased field productivity in Manulife’s US operations. Distribution grew from 20 million in commissions to 65 million in a period of three years. 

He was then invited to join at Aetna Canada to help establish a new owner operated near franchise distribution system Equinox Financial Group.  The system grew into a national sales and marketing arm using a combination of the strategic product alliances and near franchise sales operations.  At the same time he created a program Market Refit that was designed to improve the productivity, retention and career satisfaction of the sales force. His program was also used as the core process for developing the entrepreneurial skills in the owner operators of the Equinox Centers.  His book Market Refit along with the program has assisted hundreds of sales marketing and management professionals across Canada. 

Taylor then joined Imperial Life.  His responsibilities included managing broad-spectrum teams developing marketing and product for health, individual, savings, money, and direct market products.  He also led the virtual team that created the Financial Ways concept, which was designed to place financial services including life, travel, health and investment in major retail outlets.  He subsequently led the development of several innovative health protection (SOLO) products focusing on individual group benefits.  As part of the transition team Taylor worked to develop the brand of the amalgamated Imperial Life and DLLA creating a new national entity Desjardins Financial Services. 

Currently Taylor’s work is with new organizations seeking to establish themselves in the marketplace, and with companies seeking to revitalize their existing brand. His expertise has helped organizations as diverse as those that are involved in state-of-the-art advertising to those that create life-size fully fleshed dinosaurs and their environments for some of North America's largest natural history museums 

In the past year Taylor led the team that established SelfQuest. SelfQuest is guidance and counseling organization focused on helping young adults in secondary and postsecondary school makes informed and intentional career and academic choices.

Taylor holds a BA from Queens, a Certificate in Adult Education from George Brown and the Elder Planning Counselor Designation. 

He is part of the faculty of the American and Canadian Initiative for Elder Planning studies were he specializes in the areas of cultural aspects of aging, social gerontology, marketing and communication for elders. .

He has delivered speeches and presentations to a wide range of audiences at international conferences, educational programs, seminars and industry and public forms.  He has been interviewed and appeared on radio and television and in print across Canada. 

His compelling, relevant observations, interpretations and insights and wit create an environment where people sit-up, listen, learn and enjoy.

 

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